Animation · Museum partnership
He Who Doesn’t Know the Falcon Roasts It
From a folktale told in Qatar, to a museum exhibition, to my own animated series.

- The challenge
- A Qatari folktale about compassion and forgiveness, ready for a new audience.
- Audience
- Museum visitors, families and young viewers on YouTube.
- My role
- Collector and editor of the story. Writer and producer of the animated film. Chair of the Cultural Awareness Team.
- Tools
- Story adaptation
- Storyboards
- Character Guide
- AI image and video
- Lip sync
- ffmpeg
- Sound design
01Watch
02The story
“He Who Doesn’t Know the Falcon Roasts It” is a Qatari folktale I collected and edited.
It concludes Lila Abu-Lughod’s opening chapter in On the Move: Reframing Nomadic Pastoralism (Doha: Qatar Museums; [Milan]: Skira, 2022). The book thanks me and my Qatar University faculty editors. The National Museum of Qatar featured the story in its On the Move exhibition (Fall 2022 – Winter 2023).
03From story to screen
I am writing and producing an animated series of the story. Episode 1 is in production.
- Look: 2D animation, Pixar-inspired. Clean shapes, expressive faces and cinematic light.
- Setting: an authentic Qatari desert and culture.
- Rules: a written style guide, cast guide, cultural-accuracy rules and a QA checklist for every scene.
- Sound: story subtitles, voice and lip sync, and an original music theme.
04Character Guide
Each character has a locked face, outfit and turnaround, so every scene stays consistent.
Character Guide: Mohammed, the hunter. Face, outfit and turnaround.
Character Guide: Abdulla. Face, expressions and outfit.
Character Guide: the Elder. Face expressions and outfit.
Character Guide: the Wife, in niqab, shayla and abaya. Turnaround.
Character Guide: the Son. Full body, expressions and turnaround.05Art direction and asset library
A locked art-direction board sets the look, palette, locations and props for the whole series.
06Storyboards and layout
Each scene starts as a layout plan and a rough draft before it is animated.
07Promotion
I also design the launch materials: a 4K thumbnail and a LinkedIn carousel.
Episode 1 in production.







